The common thread in my life is a love of puzzles -as a child this led to hours configuring jigsaw puzzle pieces; as a professional to tackling problems with energy & enthusiasm.
I enjoy collaborating to find the best way forward, focused on the solution and not dwelling on the problem.
Inquiring Leader | Data Champion | Solution Mindset
As a Data Champion, I unlock the potential of data-driven marketing through technology and a consumer-obsessed strategy to drive business results. An inquiring leader who sees no conflict between technology and creativity, with an appetite for insight and learning. The Chief Question Officer in every situation -a positive disruptor & change agent empowering others to think differently. Seek a challenging role at a Fortune Global 500 company that “does well by doing good”. Excited to lead and influence talent as forces within the organization, the industry and the world. I have much to contribute at an agile, collaborative and dynamic purpose-driven company.
Data-Driven Marketing Lead, North America
Deliver Marketing Cloud capability partnering with marketing & media teams to drive adoption. Redefined planning process & targets to be audience-centric & data-informed. Promote first party data to execute inspiring consumer experiences. Lead personalization & testing to increase engagement, with a clear value-exchange for the consumer. By knowing more about our consumers, our brands can better meet their needs and high expectations.
Owner of Consumer Engagement Platform. Launched as a consumer database for a single brand, today it supports 48 brands with 35 million consumer profiles.
Advocate of technology as an enabler within Marketing Operations team. Valued for my initiative, creativity, leadership and relationship-building with stakeholders in Argentina and Brazil.
Digital Marketing Specialist
Embedded Relationship Marketing & Digital with marketers, a guide & trusted partner at the start of the data-driven marketing journey
Decision Support Analyst;
These client-facing roles were a platform to sharpen my business partnering skills: active listening, writing functional & technical requirements, developing an innovation mindset and challenging the business.
MS Information Systems
Stevens Institute of Technology
The introduction of new and constantly improving technologies is creating rapid evolution in the information systems landscape.
This program instilled the need to constantly learn, assess and incorporate emerging technologies into the enterprise in ways that support corporate growth strategies.
Columbia College + SEAS
BA Biology + BS Engineering
New York, NY
As one of the first dual degree engineering programs, Columbia led the way in engineering and applied science discoveries. Giving students the flexibility to explore a Liberal Arts education and a rich science & engineering curriculum.
Spanish - Fluent
"Ground yourself in the reality of the future you're trying to create"