Rosa Pantoja
Inquiring Leader
Data Champion
Solution Mindset
My Story
The common thread in my life is a love of puzzles -as a child this led to hours configuring jigsaw puzzle pieces; as a professional to tackling problems with energy & enthusiasm.
I enjoy collaborating to find the best way forward, focused on the solution and not dwelling on the problem.
My Experience
Inquiring Leader | Data Champion | Solution Mindset
As a Data Champion, I unlock the potential of data-driven marketing through technology and a consumer-obsessed strategy to drive business results. An inquiring leader who sees no conflict between technology and creativity, with an appetite for insight and learning. The Chief Question Officer in every situation -a positive disruptor & change agent empowering others to think differently. Seek a challenging role at a Fortune Global 500 company that “does well by doing good”. Excited to lead and influence talent as forces within the organization, the industry and the world. I have much to contribute at an agile, collaborative and dynamic purpose-driven company.
UNILEVER
Data-Driven Marketing Lead, North America
Deliver Marketing Cloud capability partnering with marketing & media teams to drive adoption. Redefined planning process & targets to be audience-centric & data-informed. Promote first party data to execute inspiring consumer experiences. Lead personalization & testing to increase engagement, with a clear value-exchange for the consumer. By knowing more about our consumers, our brands can better meet their needs and high expectations.
CRM Lead,
North America
Owner of Consumer Engagement Platform. Launched as a consumer database for a single brand, today it supports 48 brands with 35 million consumer profiles.
IT Innovation
Marketing Manager,
Americas
Advocate of technology as an enabler within Marketing Operations team. Valued for my initiative, creativity, leadership and relationship-building with stakeholders in Argentina and Brazil.
Digital Marketing Specialist
Embedded Relationship Marketing & Digital with marketers, a guide & trusted partner at the start of the data-driven marketing journey
ACXIOM
Decision Support Analyst;
Solution Developer
These client-facing roles were a platform to sharpen my business partnering skills: active listening, writing functional & technical requirements, developing an innovation mindset and challenging the business.
Education
MS Information Systems
Stevens Institute of Technology
Hoboken, NJ
The introduction of new and constantly improving technologies is creating rapid evolution in the information systems landscape.
This program instilled the need to constantly learn, assess and incorporate emerging technologies into the enterprise in ways that support corporate growth strategies.
Columbia College + SEAS
BA Biology + BS Engineering
Columbia University
New York, NY
As one of the first dual degree engineering programs, Columbia led the way in engineering and applied science discoveries. Giving students the flexibility to explore a Liberal Arts education and a rich science & engineering curriculum.
My Strengths
Spanish - Fluent
Consumer Experience
Email Strategy
Project Management
Marketing Tech
Consumer Privacy
Communication
Identity Resolution
Data Governance
"Ground yourself in the reality of the future you're trying to create"